The Economy Isn't Broken. It's Uncertain.
The economy isn't broken—but it is becoming harder to predict. At our latest Business Alliance program, economist Dr. Robert Eyler explored what persistent inflation, interest rates, AI, labor markets, and Sonoma County's changing economy mean for business leaders. The takeaway: in an uncertain economy, informed decisions become a competitive advantage.
Transportation isn’t sexy, but it gets the people going
Roads, bridges, transit, and infrastructure rarely grab headlines—but they shape nearly every business decision we make. This month's Business Alliance Sonoma County discussion explored why the projects happening today will determine how people, goods, and investment move through Sonoma County for decades to come.
The Advantage Isn't AI. It's Adaptability.
Artificial intelligence isn't coming—it's already changing how we work. At our latest Business Alliance Sonoma County program, the conversation wasn't about whether AI will replace people. It was about how leaders can use it to free up time, make better decisions, and build organizations that are ready for what's next.
The Future of Sonoma County Won't Be Decided in a Vineyard
Behind the headlines about vineyard removals and slowing wine sales is a much bigger story. This month's Business Alliance Sonoma County discussion explored why the future of wine is really a conversation about jobs, investment, land use, and the long-term health of Sonoma County's economy—and why adaptation, not nostalgia, will define what comes next.
Better Connections. Better Business.
How does a regional airport shape the future of Sonoma County's economy? At our May General Membership Meeting, Airport Manager Jon Stout shared the story behind bringing Southwest Airlines to Sonoma County, the region's growing connectivity, and why transportation infrastructure has become a critical driver of business investment, tourism, workforce mobility, and long-term economic competitiveness. Read the key takeaways from the conversation and what they mean for Sonoma County businesses.
Experience Has Become the Product
What can Sonoma County's visitor economy teach every business? Following our June General Membership Meeting, The Debrief explores why changing consumer expectations, authentic experiences, and economic headwinds matter far beyond tourism—and what business leaders should take away for the future of Sonoma County's economy.