The Advantage Isn't AI. It's Adaptability.
Artificial intelligence isn't coming—it's already changing how we work. At our latest Business Alliance Sonoma County program, the conversation wasn't about whether AI will replace people. It was about how leaders can use it to free up time, make better decisions, and build organizations that are ready for what's next.
Experience Has Become the Product
What can Sonoma County's visitor economy teach every business? Following our June General Membership Meeting, The Debrief explores why changing consumer expectations, authentic experiences, and economic headwinds matter far beyond tourism—and what business leaders should take away for the future of Sonoma County's economy.